Originally published at News Partner. Please leave any comments there. A “sticky” post is one that always appears at the top. The “sticky” feature is available through the use of a plugin.
Why would you want to make a post sticky? Because it’s an easy way to improve the keyword prominence on a category page or tag page. Keyword prominence is simply this: the higher up on the page your targeted keyword is, the better you’ll rank. So, having keyword-rich intro copy that consistently appears at the top of a category page or a tag page will give you good keyword prominence and help you maintain a stable keyword theme for the page even when old posts fall off the page and new posts appear.
Read the rest of this entry » Tags: wordpress
|